Licence to Greenwash: How certification schemes and voluntary initiatives are fuelling fossil fashion

The fashion industry is filled with sustainability certification schemes and voluntary initiatives aimed at promoting greener practices. While these schemes offer brands a way to claim sustainability in the absence of regulation, they often serve as a form of greenwashing, enabling brands to appear environmentally responsible without substantial accountability.

Many initiatives are influenced by the industry itself, lacking independent oversight, and while their reports suggest progress toward a sustainable future, the industry's overall trajectory remains unsustainable. With increasing garment consumption and reliance on cheap synthetic fibers, self-regulation has proven ineffective, and mandatory measures are necessary to drive real change.

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